Writing standards for your marketplace profile
Learn how to write a business description and service summary that clearly reflect your brand and treatments, helping clients discover and understand your business easily.
Why words matter
- Your display name is what captures your brand and business — it's the first information a client will see.
- Your venue description gives a brief overview of what your business can offer and what sets you apart from others.
Best practice
- Check for correct spelling and avoid abbreviations to ensure your profile looks professional.
- Keep it simple — write a short, clear summary highlighting who you are, what you offer, and what makes you unique.
- Capitalise appropriately using standard capitalisation unless your brand is intentionally styled in lowercase.
- Watch your spacing — only one space between words.
- Use our AI Enhance tool to instantly generate a unique, AI-powered business description.
- Let your passion shine through — show personality and enthusiasm to help clients feel connected to your brand.
Common mistakes to avoid
- Avoid using emojis — they can make your profile appear too casual or unprofessional.
- Avoid using all caps — it can appear aggressive or unpolished.
- Skip unnecessary symbols or punctuation unless part of your official branding.
- Don't include your address or area code in the display name.
- Avoid directing clients away from BeYou365 by asking them to book through other platforms.
- Don't list your services in the description — they already appear on your profile.
- Never include prohibited content such as illegal, explicit, or discriminatory language.
Our team will review your written content to make sure it meets our guidelines and may make adjustments to help your business stand out.