Service portfolio photography guidelines
Learn how to make your service portfolio stand out with high-quality images that attract clients and inspire bookings.
Let your results do the talking
- Your service portfolio is a visual gallery of your treatment results — from freshly manicured nails to a beachy blowout.
- Tag images with services so clients can browse your work and book the service directly.
Businesses with top-quality images get 380% more bookings.
Best practice for your service portfolio images
- Show the treatment, not the client — clients are interested in results, not the person.
- Use well-lit, clutter-free photos. Natural light works best for a clean, professional look.
- Include a variety of styles to appeal to different client preferences.
- Only upload your best work — small imperfections stand out in photos and can affect client confidence.
Only upload images of work you have created. All images should be original photos of real results from clients you have treated.
Common mistakes to avoid
- Keep the focus on the results, not the venue. For venue images, upload them to your Marketplace profile instead.
- Skip branded content such as logos, promotional text, or social media handles.
- Do not use unlicensed images — they may infringe on copyright and could be removed.
- Avoid inappropriate content, including anything explicit, offensive, or featuring minors.
- Avoid repeating the same image — share a variety of treatment results and tag different services.