Target audience segmentation
Segment your clients to send the right message to the right audience. Targeted messages perform far better than generic blasts to your whole list.
Create a client segment
- Go to Clients → Segments.
- Click New segment in the top right.
- Add filters — for example, "Last booked in the last 30 days" or "Has never booked online".
- Combine filters with AND/OR logic to refine the audience.
- Save the segment with a clear name.
Useful segments to create
- VIP clients: clients who have spent over a threshold in the last 12 months.
- New clients: clients who have only had 1-2 appointments.
- Win-back: clients who haven't booked in 90+ days.
- Birthday this month: great for personalized offers.
- Service-specific: clients who have had a specific service like color or facials.
Segments update automatically as client behavior changes — no manual updating required.
Use a segment in a campaign
- When creating a campaign, in the Audience step, choose Use segment.
- Select your saved segment from the list.
- Review the audience size and preview a few sample clients.
- Continue with the campaign as usual.