Campaign analytics and tracking
Measure the success of your campaigns with detailed analytics. See open rates, click rates, bookings driven, and revenue generated to learn what works.
View campaign analytics
- Go to Marketing → Campaigns.
- Click on a sent campaign to open the analytics dashboard.
- Use the date range selector to view performance over different periods.
Key metrics to track
- Open rate: percentage of recipients who opened your email.
- Click rate: percentage who clicked a link inside.
- Bookings: number of appointments booked from the campaign.
- Revenue: total sales attributed to the campaign within 30 days.
- Unsubscribes: number of clients who opted out.
A 20-30% open rate is healthy for email campaigns in the beauty and wellness industry.
Use insights to improve
- Compare campaigns to see which subject lines and offers perform best.
- Test different send times to find when your audience is most active.
- Refine your client segments based on past campaign engagement.