Best practices for creating your service menu
A clear, professional service menu helps clients understand your offerings and boosts your marketplace visibility. Follow these best practices to get the most out of your catalog.
Naming and descriptions
- Use clear, client-friendly names (e.g., "Classic Manicure" not "Mani SV1").
- Write descriptions that explain what is included and who the service is suitable for.
- Avoid jargon or internal codes in service names.
- Keep names concise — aim for under 50 characters.
Pricing and durations
- Ensure durations are accurate, including setup and cleanup time.
- Use "From" pricing if the exact price varies based on hair length or complexity.
- Review competitor pricing periodically to stay competitive.
Images and categories
- Add at least one high-quality image to every service.
- Use consistent lighting and style across your service images.
- Group services into logical categories (Hair, Nails, Skincare, etc.).
- Keep your menu tidy — archive services you no longer offer.
Profiles with complete service menus and images receive significantly more online bookings than those without.